About us
When enthusiasm turns into passion, not only does one's own perspective change, but it also creates motivation that drives new ideas forward.
That's how my IDEA FRESCA was born 23 years ago
- my fresh idea.
Edith Sieberer
Founder & CEO
Growing up in the Tyrolean Alps in Austria, my interest and love for nature were ingrained in me from the start.
After pursuing language studies abroad, I explored the most beautiful regions of the world as a cruise director. Armed with new experiences, countless adventures, and a desire for a new professional direction, I returned home.
The values of my partner company immediately captivated me. Natural, fresh, and honest products that protect the environment and animals, while respecting people. A modern business opportunity that immediately caught my attention. The potential for personal and financial growth exited me. I trusted my instincts—this was the beginning of IDEA FRESCA.
I love growing customers and partners in different languages and countries. It's wonderful to have a common goal as a team, to support each other, and celebrate successes together.
Together with Riccardo, we see new opportunities and challenges every day as a family business, embracing them as a team. Our work combines both fun and a great quality of life."
Riccardo Girardello
Co-founder
When you combine empathy, heart, and dedication, it creates an expertise that leads to success."
Even as a child in my hometown of Milan, Italy, sports as a hobby and the beauty of nature captivated me. There has always been a curiosity to discover something new. This not only keeps my personal life exciting but also my professional life. Growing as a person and passing on my knowledge is my goal.
After a career as a group controller, it was time for a new professional path. I found my new challenge as part of Idea Fresca.
Conveying my vision, supporting our team in achieving great things, and expanding internationally is not only motivating but aligns with my idea of modern values and goals."
Worldwide yet very local
Connecting as team players beyond borders,
learning from each other and moving forward together.
Our vision creates the opportunity to enhance one's quality of life, to consume more consciously, fresher, and more naturally while inspiring others. A vision that offers the same chance to everyone while respecting people, the environment, and animals.
Convention Vienna 2019
Summer Tour UK 2023
Congress Salzburg 2022
Business Day Milano 2020
